Text-to-Video vs Image-to-Video: Which One for Brand Work?
· 6 min read
When the product has to look exactly right, approve the still first, then animate it. Here's when to use each mode.
There are two ways to start a clip. Text to video invents everything from your words. Image to video starts from a picture you provide and brings it to life.
Text to video: for exploring
Use it while you are still finding the idea: the mood, the place, the camera. It is fast, and every variation is cheap.
- Concepts and mood boards
- Stock-style b-roll
- Scenes without a specific product
Image to video: for brand work
When the product, packaging or colors must be exact, make or shoot the still first, get it approved, then animate it.
- Packshots and hero shots
- Anything with a logo or a label
- Keeping a series of clips consistent
Approve the still, then animate it. It's the most reliable way to keep a brand on-brand.
Write a different prompt for each
In image to video, the picture already answers what, where and which light. Repeating that makes the model repaint the image. Describe only motion: the camera move, what moves in the scene, and the pacing.
Animate the provided image. Keep the subject, composition, colors and lighting exactly as they are; do not add new objects. Motion: the camera slowly pushes in while morning light sweeps across the bottle. Real-time and smooth. Format: 4:5, 6 seconds, one continuous shot.
Tip: Match the aspect ratio to your image. The studio does it automatically when you add your still.
Build your prompt in the prompt studio · Check a prompt with the Prompt doctor