9 Camera Moves Explained, and When to Use Each
· 7 min read
Push in, orbit, crane, dolly zoom: what each move says to the viewer, and which kind of video it suits.
The camera move is what makes a clip feel like video instead of a moving photo. Each move carries a meaning, so choose it for what you want the viewer to feel.
The nine moves
- Static: calm and observational. Let the action carry it. Great for timelapses and testimonials.
- Push in: draws attention and builds intimacy. Products, details, emotional beats.
- Pull out: reveals context. Endings, travel, "where are we?" moments.
- Pan: surveys a space. Interiors and wide landscapes.
- Orbit: shows form and volume. Products, fashion, performers.
- Crane up: scale and freedom. Openings and aerial reveals.
- Tracking: energy, following someone. Walks and chases.
- Handheld: authentic and close. Reels, UGC and testimonials.
- Dolly zoom: unease or sudden realization. Use it sparingly.
Give the move a speed and an end
Slow and steady reads premium; fast and dynamic reads energetic. Then say where the move ends: ending on a close-up, ending high above the scene. Models handle a clear destination much better than an open-ended move.
The move is the verb of your shot. Pick one, and say where it ends.
Match the move to the type
Products love orbits and push-ins. Social loves handheld. Places love crane-ups and slow pans. The studio picks a sensible move for every video type, and you can change it in one click.
Tip: Can't decide? A slow push-in flatters almost every subject.
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